"Prosumer" Economy

Here is an encouraging article from the San Francisco Gate. My comments are below...

Get ready: Here comes the 'prosumer economy'

Hunkering down, cutting and conserving, snapping up opportunities that others may miss. All the standard nostrums for surviving the Great Recession make sense, but they're not sufficient to cope with the new economic order that's coming.

That's what Eamonn Kelly, CEO of San Francisco's Global Business Network ( www.gbn.com), is telling CEOs of the Fortune 100 companies he advises. At a recent gathering of the Alliance of Chief Executives ( www.allianceofceos.com), an organization of Bay Area CEOs headquartered in Walnut Creek, Kelly outlined some of the coming challenges:

-- The era of Western-led innovation and globalization is finished, as China and India lead the shift to the East and begin to make their own rules. Henceforth, businesses will be operating in a world of "multiple models of government-private sector relations."

-- In the United States, "government is back," ending the private sector's "untrammeled permission to play." In addition to the state, the nonprofit civic sector - environmental organizations, for example - will become increasingly visible stakeholders in private enterprises.

-- Western consumption patterns are unsustainable. In fact, they are "structurally broken."

What does all this mean? Kelly believes - and this is a Fortune 100 adviser, mind you - that material consumption is being replaced by, for want of a better word, spiritual consumption. In a nutshell, quality supersedes quantity, a trend I believe we are already starting to see. For companies, that implies "a massive emphasis on co-creation with consumers," evolving into what Kelly calls the "prosumer economy."

It also presages, he believes, a transition from traditional models of competition to shared "webs" of innovation. "Companies are going to have to be more agile, more collaborative." Which, he acknowledged, "puts corporate executives in a very hard place. How do you manage that tension between dealing with the current recession and needing to adapt to these fundamental changes?"

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I feel this trend is very encouraging to the craftsperson and anyone that deals with quality items. If you are an artist, please keep up the great craftsmanship and as a consumer, which we all are, please purchase high quality.

I am glad to see the consumer finally get some power back over the corporations and I look forward to the new products that will surface and the older ones that will stay in demand.

Cheers,
Smyth Boone

Time to Re-model!

During an economic slump(or full-on melt down) people generally tend to start using their money differently. This puts the functional artist and anyone with 'real' value goods in a position to benefit.

When the economy has been riding high, people tend to spend more lavishly on vacations, large purchases and items that they can get with easy to get credit. When economic times are uncertain, people pull back on their spending, start saving and investing in projects at home and buy things that they can get the most value from. Luckily, people still have their money, they just tend to spend it on more concrete items, items that a person can see the benefits of, like a re-model project.

For example, instead of a large vacation to Hawaii a lot of people will choose to stay closer home for their vacations and re-model the bathroom or take on another house project that has been on the back burner for a while. Still spending money, but on "real" items with a real value that lasts.

Good quality lasts forever! Good luck to the "Functional Artists!" and anyone making things of quality with real value. A trend that may help us all.

Cheers,
Smyth Boone

Boone's Hooks in Gaiam/Real Goods catalog

I am proud to announce that the Boone's Hooks hand forged home accessories line has been picked up by the Gaiam/Real Goods Living 2008 Fall Holiday Catalog.

Gaiam is the leading provider for green and ecologically friendly products on the planet. As you know Boone's Hooks are made of 100% recycled steel, the most recycled product on the globe.

Please sign up and get a catalog mailed to you or check it out on the internet. Here is the link to the web page featuring Boone's Hooks...

http://www.gaiam.com/product/eco-home-outdoor/living-space/decor/hand-forged+recycled+steel+leaf+towel+bar.do

Here is a word about Gaiam:

Gaiam invites you to live the life of intention you've envisioned. From yoga & fitness DVDs to non-toxic cleaners, we give you the green shopping options and healthy living products to help you live your best life. Discover health & wellness tools, sustainable living solutions and green products from our online catalogs.

and here is the link to Gaiam...
http://www.gaiam.com/

I am glad to participate in the green revolution! Thank you for your support.

Cheers,
Smyth Boone