"Prosumer" Economy

Here is an encouraging article from the San Francisco Gate. My comments are below...

Get ready: Here comes the 'prosumer economy'

Hunkering down, cutting and conserving, snapping up opportunities that others may miss. All the standard nostrums for surviving the Great Recession make sense, but they're not sufficient to cope with the new economic order that's coming.

That's what Eamonn Kelly, CEO of San Francisco's Global Business Network ( www.gbn.com), is telling CEOs of the Fortune 100 companies he advises. At a recent gathering of the Alliance of Chief Executives ( www.allianceofceos.com), an organization of Bay Area CEOs headquartered in Walnut Creek, Kelly outlined some of the coming challenges:

-- The era of Western-led innovation and globalization is finished, as China and India lead the shift to the East and begin to make their own rules. Henceforth, businesses will be operating in a world of "multiple models of government-private sector relations."

-- In the United States, "government is back," ending the private sector's "untrammeled permission to play." In addition to the state, the nonprofit civic sector - environmental organizations, for example - will become increasingly visible stakeholders in private enterprises.

-- Western consumption patterns are unsustainable. In fact, they are "structurally broken."

What does all this mean? Kelly believes - and this is a Fortune 100 adviser, mind you - that material consumption is being replaced by, for want of a better word, spiritual consumption. In a nutshell, quality supersedes quantity, a trend I believe we are already starting to see. For companies, that implies "a massive emphasis on co-creation with consumers," evolving into what Kelly calls the "prosumer economy."

It also presages, he believes, a transition from traditional models of competition to shared "webs" of innovation. "Companies are going to have to be more agile, more collaborative." Which, he acknowledged, "puts corporate executives in a very hard place. How do you manage that tension between dealing with the current recession and needing to adapt to these fundamental changes?"

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I feel this trend is very encouraging to the craftsperson and anyone that deals with quality items. If you are an artist, please keep up the great craftsmanship and as a consumer, which we all are, please purchase high quality.

I am glad to see the consumer finally get some power back over the corporations and I look forward to the new products that will surface and the older ones that will stay in demand.

Cheers,
Smyth Boone

Prototypes

I am in the habit of forging a prototype for most architectural commissions that I create. Not only does the prototype help me to figure out the pricing of a project, it also allows me to learn if the ideas and drawings are to scale and the right choices. The prototype comes after the drawings and the design concepts are realized.

Here is a close-up photo of a 3 foot prototype section for a balcony that I learned a lot about the joinery, sizes and textures...


For example... if I am commissioned to forge a railing...

First is the drawings and concepts for the piece. Then once the drawings are accepted by the builder/owner, I will build a measured section(usually 3 feet long) full scale. Railings are generally priced by the linear foot, therefore, I make a measured section( 3' for this example) and the amount of time it takes to create the prototype divided by 3 for this sample multiplied by my hourly shop rate gives me the price per foot to share with the builder/owner.

I also learn if I selected the right material sizes and techniques to see the project to its completion and on schedule. If there are things that need to be changed to make the project smoother or easier, the prototype is a great way to learn the project from the inside out. It also removes any mis-guided or unrealistic design concepts. This is also the time to make adjustments and corrections to make the project as quickly, professionally and efficiently.

While I create the prototype, I also figure out ways to make jigs and other helpful tools to hopefully speed up production once the design/prototype is accepted by the client. This means that hopefully the actual project will go faster than the prototype which can equal profit or simply allow for unforeseen delays in construction that can sometimes make one loose money on a project.

Cheers,
Smyth Boone

Practice is the key to Excelling

In continuation with the last theme of mastering your art form(10,000 hour theory)...

According to many studies, practice is the common denominator to people that truly excel to be outstanding at their medium. It appears that all people who are truly above and beyond most participants(99%),in their medium, practice as much as or more than others in the field. This concept of practice seems to be true for concert pianists, vocalists, writers, painters, teachers, sports players, artists and crafts-people of all kinds etc...

So, if you are looking to excel at your art, craft, sport or anywhere in your life... the key is practice.

Cheers,
Smyth Boone

Sierra magazine features Boone's Hooks!

Hello and welcome to the new year! I hope yours is wonderful and you manifest what you want. I am looking forward to a brilliant, prosperous, abundant, successful 2009.

Here is a great start...
Boone's Hooks is featured in the current January/February issue of Sierra magazine of the Sierra Club!
Sierra magazine is the award-winning magazine filled with spectacular nature photography and in-depth reporting on the hottest environmental issues from the largest non-profit lobbying organization dedicated to preserving the Earth's natural beauty.

The article, "Building Better: Cool Products for an Eco-Home", featuring Boone's Hooks is about building green and using green products in your current home/office situation. It is very insightful on how to retro-fit your current home to save energy and be more friendly to your family and to the Earth.

Here is the article from the Sierra Club website...

Hooked on Recycling
M. Smyth Boone calls himself an 18th-generation blacksmith and a descendant of Daniel Boone. But it's the fact that his designs are crafted from 100 percent recycled steel that is truly pioneering. Boone's signature piece is a leaf-shaped hook that can be used to hang towels, hats, or anything with a strap. He's also a sculptor and has crafted stair railings and a series of forged-steel sculptures of surfers. $34, booneshooks.com

I am honored to be recognized as a contributing part of such a great movement. Go Green, Support Local Business!!

Please visit the Sierra Club website at http://www.sierraclub.org/sierra/200901/cool.aspx